Development of mass media for health promotion campaign of woodcarving workers

2.50
Hdl Handle:
http://hdl.handle.net/10755/155316
Type:
Presentation
Title:
Development of mass media for health promotion campaign of woodcarving workers
Abstract:
Development of mass media for health promotion campaign of woodcarving workers
Conference Sponsor:Sigma Theta Tau International
Conference Year:2007
Author:Yimyam, Susanha, PhD
P.I. Institution Name:Faculty of Nursing, Chiang Mai University
Title:Associate Professor, Dr.
[Research Presentation] Mass media campaigns are commonly used to promote health.á It is a powerful strategy which has been shown to increase knowledge and thus, impact health promotion behavior.áThe aim of this project was to develop appropriate mass media for use among wood carving workers to enhance their self-care.áParticipatory action research (PAR) was used to encourage collaborative work among three teams: researchers, 26 students from Mass Communication Chiang Mai University, and a selected committee from the community that included wood carving workers and their owners, village head, local government representatives, health personnel, health care volunteers, teachers and students, and housewives from the community.áTogether, the three teams worked to identify health problems among wood carving workers and a plan of action to implement and evaluate the use of mass media campaign to promote the health of wood carving workers. The results recommended three types of mass media to be used for a health promotion campaign including, posters, VCDs, and SPOT (public service announcement by use of story telling).áTwo posters were designed to encourage proper posture while working and to demonstrate how to exercise intermittingly while working. VCDs were designed to inform workers of the health care problems that exist among the target group and how to solve them. Third, SPOT was announced twice a day with one of six stories on how to prevent and protect themselves during work. After production, the media was tested among the target group.áOverall response was found to be good.áRegarding content of media, it was found to be interesting, reflected work conditions and health problems, and useful for both target group. In terms of types of media, it was found appropriate for target population. Regarding presentation of the media, the aspects of clear, interesting, kept their attention, were all found satisfactory.
Repository Posting Date:
26-Oct-2011
Date of Publication:
17-Oct-2011
Sponsors:
Sigma Theta Tau International

Full metadata record

DC FieldValue Language
dc.typePresentationen_GB
dc.titleDevelopment of mass media for health promotion campaign of woodcarving workersen_GB
dc.identifier.urihttp://hdl.handle.net/10755/155316-
dc.description.abstract<table><tr><td colspan="2" class="item-title">Development of mass media for health promotion campaign of woodcarving workers</td></tr><tr class="item-sponsor"><td class="label">Conference Sponsor:</td><td class="value">Sigma Theta Tau International</td></tr><tr class="item-year"><td class="label">Conference Year:</td><td class="value">2007</td></tr><tr class="item-author"><td class="label">Author:</td><td class="value">Yimyam, Susanha, PhD</td></tr><tr class="item-institute"><td class="label">P.I. Institution Name:</td><td class="value">Faculty of Nursing, Chiang Mai University</td></tr><tr class="item-author-title"><td class="label">Title:</td><td class="value">Associate Professor, Dr.</td></tr><tr class="item-email"><td class="label">Email:</td><td class="value">syimyam@mail.nurse.cmu.ac.th</td></tr><tr><td colspan="2" class="item-abstract">[Research Presentation] Mass media campaigns are commonly used to promote health.&aacute; It is a powerful strategy which has been shown to increase knowledge and thus, impact health promotion behavior.&aacute;The aim of this project was to develop appropriate mass media for use among wood carving workers to enhance their self-care.&aacute;Participatory action research (PAR) was used to encourage collaborative work among three teams: researchers, 26 students from Mass Communication Chiang Mai University, and a selected committee from the community that included wood carving workers and their owners, village head, local government representatives, health personnel, health care volunteers, teachers and students, and housewives from the community.&aacute;Together, the three teams worked to identify health problems among wood carving workers and a plan of action to implement and evaluate the use of mass media campaign to promote the health of wood carving workers. The results recommended three types of mass media to be used for a health promotion campaign including, posters, VCDs, and SPOT (public service announcement by use of story telling).&aacute;Two posters were designed to encourage proper posture while working and to demonstrate how to exercise intermittingly while working. VCDs were designed to inform workers of the health care problems that exist among the target group and how to solve them. Third, SPOT was announced twice a day with one of six stories on how to prevent and protect themselves during work. After production, the media was tested among the target group.&aacute;Overall response was found to be good.&aacute;Regarding content of media, it was found to be interesting, reflected work conditions and health problems, and useful for both target group. In terms of types of media, it was found appropriate for target population. Regarding presentation of the media, the aspects of clear, interesting, kept their attention, were all found satisfactory.</td></tr></table>en_GB
dc.date.available2011-10-26T13:43:57Z-
dc.date.issued2011-10-17en_GB
dc.date.accessioned2011-10-26T13:43:57Z-
dc.description.sponsorshipSigma Theta Tau Internationalen_GB
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