2.50
Hdl Handle:
http://hdl.handle.net/10755/156208
Type:
Presentation
Title:
Visual Art & Statements: Anti-Smoking Strategies for 18-24 Year Cohort
Abstract:
Visual Art & Statements: Anti-Smoking Strategies for 18-24 Year Cohort
Conference Sponsor:Sigma Theta Tau International
Conference Year:2008
Author:Hayes, Evelyn R., PhD, FNP-BC
P.I. Institution Name:University of Delaware
Title:Professor
Co-Authors:Leta P. Aljadir, MS, RD; Ashley Pigford; Lisa Plowfield, PhD, RN
[Evidence-based Practice Session - Paper or Poster Presentation] The tobacco industry's marketing strategies cleverly, carefully, and successfully attract today's youth to a lifetime of smoking. Better practices than early education and counseling are needed. This collaborative project with a graphic designer, Department of Art explored the use of visual effects and dramatization to enhance tobacco cessation among teens and young adults and is based upon evidence from previous studies on tobacco cessation and the use of the Buddy System as an intervention (Hayes, Aljadir & Plowfield, 2005 & 2006; Hayes & Plowfield, 2002). In all previous studies the most effective strategies to reduce tobacco smoking identified by the participants were interventions that used pictures of effects of smoking. Current project takes this evidence and builds on teens' and young adults' talents to produce visually effective tobacco cessation messages. Peer group local artists responded to a call for entry and competed for the most effective poster as selected by teens and young adults. The call for entry yielded 50 posters; a team selected 15 entries for exhibition at a local academic health fair. Peer health fair attendee votes determined Peoples' Choice Awards (1st, 2nd, 3rd place) based on effectiveness of delivering an antismoking message. Artists were also asked to include a conceptual statement explaining the merit of the poster related to the competition theme. Based on thematic analysis, the five themes of these statements were: severity of health problems, peer pressure, attack on cigarette industry, gambling with future, and global health issue. This best practice uses marketing theory and evidence-based findings to enhance tobacco cessation among 18-24 year olds. Understanding of anti-smoking messages will encourage teens and young adults to access health care, seeking health promotion and health education. A poster could be worth more than a thousand wordsà. it could help save a life.
Repository Posting Date:
26-Oct-2011
Date of Publication:
17-Oct-2011
Sponsors:
Sigma Theta Tau International

Full metadata record

DC FieldValue Language
dc.typePresentationen_GB
dc.titleVisual Art & Statements: Anti-Smoking Strategies for 18-24 Year Cohorten_GB
dc.identifier.urihttp://hdl.handle.net/10755/156208-
dc.description.abstract<table><tr><td colspan="2" class="item-title">Visual Art &amp; Statements: Anti-Smoking Strategies for 18-24 Year Cohort</td></tr><tr class="item-sponsor"><td class="label">Conference Sponsor:</td><td class="value">Sigma Theta Tau International</td></tr><tr class="item-year"><td class="label">Conference Year:</td><td class="value">2008</td></tr><tr class="item-author"><td class="label">Author:</td><td class="value">Hayes, Evelyn R., PhD, FNP-BC</td></tr><tr class="item-institute"><td class="label">P.I. Institution Name:</td><td class="value">University of Delaware</td></tr><tr class="item-author-title"><td class="label">Title:</td><td class="value">Professor</td></tr><tr class="item-email"><td class="label">Email:</td><td class="value">erhayes@udel.edu</td></tr><tr class="item-co-authors"><td class="label">Co-Authors:</td><td class="value">Leta P. Aljadir, MS, RD; Ashley Pigford; Lisa Plowfield, PhD, RN</td></tr><tr><td colspan="2" class="item-abstract">[Evidence-based Practice Session - Paper or Poster Presentation] The tobacco industry's marketing strategies cleverly, carefully, and successfully attract today's youth to a lifetime of smoking. Better practices than early education and counseling are needed. This collaborative project with a graphic designer, Department of Art explored the use of visual effects and dramatization to enhance tobacco cessation among teens and young adults and is based upon evidence from previous studies on tobacco cessation and the use of the Buddy System as an intervention (Hayes, Aljadir &amp; Plowfield, 2005 &amp; 2006; Hayes &amp; Plowfield, 2002). In all previous studies the most effective strategies to reduce tobacco smoking identified by the participants were interventions that used pictures of effects of smoking. Current project takes this evidence and builds on teens' and young adults' talents to produce visually effective tobacco cessation messages. Peer group local artists responded to a call for entry and competed for the most effective poster as selected by teens and young adults. The call for entry yielded 50 posters; a team selected 15 entries for exhibition at a local academic health fair. Peer health fair attendee votes determined Peoples' Choice Awards (1st, 2nd, 3rd place) based on effectiveness of delivering an antismoking message. Artists were also asked to include a conceptual statement explaining the merit of the poster related to the competition theme. Based on thematic analysis, the five themes of these statements were: severity of health problems, peer pressure, attack on cigarette industry, gambling with future, and global health issue. This best practice uses marketing theory and evidence-based findings to enhance tobacco cessation among 18-24 year olds. Understanding of anti-smoking messages will encourage teens and young adults to access health care, seeking health promotion and health education. A poster could be worth more than a thousand words&agrave;. it could help save a life.</td></tr></table>en_GB
dc.date.available2011-10-26T14:33:35Z-
dc.date.issued2011-10-17en_GB
dc.date.accessioned2011-10-26T14:33:35Z-
dc.description.sponsorshipSigma Theta Tau Internationalen_GB
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