2.50
Hdl Handle:
http://hdl.handle.net/10755/159040
Type:
Presentation
Title:
Targeted and Tailored Health Messages: What's the better value?
Abstract:
Targeted and Tailored Health Messages: What's the better value?
Conference Sponsor:Midwest Nursing Research Society
Conference Year:2006
Author:Kerr, Madeleine, PhD, RN
P.I. Institution Name:University of Minnesota
Title:Associate Professor
Contact Address:School of Nursing, 308 Harvard Street SE, Minneapolis, MN, 55455, USA
Contact Telephone:612-625-2669
Co-Authors: Karen A. Monsen, PhD(c), MS, RN, Predoctoral Student and Kay Savik, MS, Biostatistician
Purpose: A study of construction workers' hearing protection use showed no difference between subjects randomly assigned to receive tailored versus targeted educational interventions using Health Promotion Model concepts. This follow-up study proposed to discover the ôbetter valueö between tailoring and targeting by: 1) determining if content of tailored interventions differed from the targeted intervention, 2) describing unique characteristics of subjects for whom the tailored intervention was effective in improving outcomes.

Methods: Aim 1. Tailored and targeted intervention content was quantified, the content matched, and match scores described, following Ryan and colleagues' methodology. Aim 2. Background data on subjects for whom the tailored content was not closely matched to the targeted content were compared to those whose tailored content matched the targeted content to determine differences.

Results: Aim 1. Match scores demonstrated that tailored interventions differed from the targeted intervention for this study. The perfect match score was 11; scores for the tailored messages ranged from 2 to 9, with a mean of 5.5. Among tailoring group subjects, a higher match score correlated positively with a change in hearing protection use (r=.17, p=.03). Aim 2. About half of subjects who received tailored interventions showed improvement in use of hearing protection. These subjects were not significantly different in background characteristics from those not showing improvement in hearing protection use.

Conclusions: Evidence is needed to promote optimal use of resources in health promotion practices. For this study, the targeted intervention was as effective as the tailored intervention, and no differences were found between subjects related to the effectiveness of tailoring; thus targeted interventions were the better value. Correlation of higher match scores with improved use of hearing protection suggests that the researchers successfully created an effective targeted message for construction workers. Researchers should consider using tailoring as a tool to develop well-targeted interventions.
Repository Posting Date:
26-Oct-2011
Date of Publication:
17-Oct-2011
Sponsors:
Midwest Nursing Research Society

Full metadata record

DC FieldValue Language
dc.typePresentationen_GB
dc.titleTargeted and Tailored Health Messages: What's the better value?en_GB
dc.identifier.urihttp://hdl.handle.net/10755/159040-
dc.description.abstract<table><tr><td colspan="2" class="item-title">Targeted and Tailored Health Messages: What's the better value?</td></tr><tr class="item-sponsor"><td class="label">Conference Sponsor:</td><td class="value">Midwest Nursing Research Society</td></tr><tr class="item-year"><td class="label">Conference Year:</td><td class="value">2006</td></tr><tr class="item-author"><td class="label">Author:</td><td class="value">Kerr, Madeleine, PhD, RN</td></tr><tr class="item-institute"><td class="label">P.I. Institution Name:</td><td class="value">University of Minnesota</td></tr><tr class="item-author-title"><td class="label">Title:</td><td class="value">Associate Professor</td></tr><tr class="item-address"><td class="label">Contact Address:</td><td class="value">School of Nursing, 308 Harvard Street SE, Minneapolis, MN, 55455, USA</td></tr><tr class="item-phone"><td class="label">Contact Telephone:</td><td class="value">612-625-2669</td></tr><tr class="item-email"><td class="label">Email:</td><td class="value">kerrx010@umn.edu</td></tr><tr class="item-co-authors"><td class="label">Co-Authors:</td><td class="value"> Karen A. Monsen, PhD(c), MS, RN, Predoctoral Student and Kay Savik, MS, Biostatistician</td></tr><tr><td colspan="2" class="item-abstract">Purpose: A study of construction workers' hearing protection use showed no difference between subjects randomly assigned to receive tailored versus targeted educational interventions using Health Promotion Model concepts. This follow-up study proposed to discover the &ocirc;better value&ouml; between tailoring and targeting by: 1) determining if content of tailored interventions differed from the targeted intervention, 2) describing unique characteristics of subjects for whom the tailored intervention was effective in improving outcomes.<br/><br/>Methods: Aim 1. Tailored and targeted intervention content was quantified, the content matched, and match scores described, following Ryan and colleagues' methodology. Aim 2. Background data on subjects for whom the tailored content was not closely matched to the targeted content were compared to those whose tailored content matched the targeted content to determine differences.<br/><br/>Results: Aim 1. Match scores demonstrated that tailored interventions differed from the targeted intervention for this study. The perfect match score was 11; scores for the tailored messages ranged from 2 to 9, with a mean of 5.5. Among tailoring group subjects, a higher match score correlated positively with a change in hearing protection use (r=.17, p=.03). Aim 2. About half of subjects who received tailored interventions showed improvement in use of hearing protection. These subjects were not significantly different in background characteristics from those not showing improvement in hearing protection use.<br/><br/>Conclusions: Evidence is needed to promote optimal use of resources in health promotion practices. For this study, the targeted intervention was as effective as the tailored intervention, and no differences were found between subjects related to the effectiveness of tailoring; thus targeted interventions were the better value. Correlation of higher match scores with improved use of hearing protection suggests that the researchers successfully created an effective targeted message for construction workers. Researchers should consider using tailoring as a tool to develop well-targeted interventions.</td></tr></table>en_GB
dc.date.available2011-10-26T21:38:40Z-
dc.date.issued2011-10-17en_GB
dc.date.accessioned2011-10-26T21:38:40Z-
dc.description.sponsorshipMidwest Nursing Research Societyen_GB
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