Global Media and Eroticization of Girls: Uphill Battle for Women's Empowerment in India

2.50
Hdl Handle:
http://hdl.handle.net/10755/164015
Category:
Abstract
Type:
Presentation
Title:
Global Media and Eroticization of Girls: Uphill Battle for Women's Empowerment in India
Author(s):
Prasad, Kiran
Author Details:
Kiran Prasad, PhD, Associate Professor, Department of Communication and Journalism, Sri Padmavati Mahila University, Tirupati, Andhra Pradesh, India, email: kiranrn_prasad@hotmail.com
Abstract:
Purpose: To analyze the exposure of girls to mass media in India, the media images of girls and women as portrayed in advertisements and television programmes, and the trend of eroticization of girls and young women in the global media. Background: Female children are neglected by several governments and policy makers in developing countries, including India. Girls are the first casualties in families affected by poverty and unemployment, and are forced to drop out of school. With little or no education, girls are particularly vulnerable to exploitation, child abuse, pornography and child trafficking. The global media present images of girls and women with values that are contradictory in nature. The global media is a powerful influence, shaping the social expectations of girls and their own self-images and desires. Girls over a period of time may subconsciously and unconsciously imbue several gender-unjust roles and values from an early age due to exposure to media messages that deeply influence the social milieu. Results: An analysis of some recent cases of the effects of new media reveals that the pressures on girls are exacerbated by the global media's increasing tendency to portray young girls in sexual ways. It has also been found that the music industry has begun a new onslaught on women's dignity and right to privacy with the lyrics, dialogues, scenes touching dangerously low levels of degradation and sexual abuse. India's experience with the new media has thrown up some serious issues about the invasion of privacy of girl children. The paper also examines the provision of India's National Policy for Empowerment of Women (2001) that aims to remove demeaning, degrading and negative conventional stereotypical images of women and violence against women and to use the mass media to portray images consistent with human dignity of girls and women. The challenge to this policy will lie in its ability to reshape social values and messages in the media for ending the negative cultural attitudes and eliminating gender bias against girls.
Repository Posting Date:
27-Oct-2011
Date of Publication:
27-Oct-2011
Conference Date:
2006
Conference Host:
McMaster University
Conference Location:
Dhaka, Bangladesh
Description:
2006 International Conference: Dhaka, Bangladesh. The International Conference on the Impact of Global Issues on Women and Children, co-organized by McMaster University and the State University of Bangladesh, is an opportunity for the interdisciplinary exchange of development expertise and will be held in Dhaka, Bangladesh from February 12-16, 2006.
Note:
This is an abstract-only submission. If the author has submitted a full-text item based on this abstract, you may find it by browsing the Virginia Henderson Global Nursing e-Repository by author. If author contact information is available in this abstract, please feel free to contact him or her with your queries regarding this submission. Alternatively, please contact the conference host, journal, or publisher (according to the circumstance) for further details regarding this item. If a citation is listed in this record, the item has been published and is available via open-access avenues or a journal/database subscription. Contact your library for assistance in obtaining the as-published article.

Full metadata record

DC FieldValue Language
dc.type.categoryAbstracten_US
dc.typePresentationen_GB
dc.titleGlobal Media and Eroticization of Girls: Uphill Battle for Women's Empowerment in Indiaen_GB
dc.contributor.authorPrasad, Kiranen_US
dc.author.detailsKiran Prasad, PhD, Associate Professor, Department of Communication and Journalism, Sri Padmavati Mahila University, Tirupati, Andhra Pradesh, India, email: kiranrn_prasad@hotmail.comen_US
dc.identifier.urihttp://hdl.handle.net/10755/164015-
dc.description.abstractPurpose: To analyze the exposure of girls to mass media in India, the media images of girls and women as portrayed in advertisements and television programmes, and the trend of eroticization of girls and young women in the global media. Background: Female children are neglected by several governments and policy makers in developing countries, including India. Girls are the first casualties in families affected by poverty and unemployment, and are forced to drop out of school. With little or no education, girls are particularly vulnerable to exploitation, child abuse, pornography and child trafficking. The global media present images of girls and women with values that are contradictory in nature. The global media is a powerful influence, shaping the social expectations of girls and their own self-images and desires. Girls over a period of time may subconsciously and unconsciously imbue several gender-unjust roles and values from an early age due to exposure to media messages that deeply influence the social milieu. Results: An analysis of some recent cases of the effects of new media reveals that the pressures on girls are exacerbated by the global media's increasing tendency to portray young girls in sexual ways. It has also been found that the music industry has begun a new onslaught on women's dignity and right to privacy with the lyrics, dialogues, scenes touching dangerously low levels of degradation and sexual abuse. India's experience with the new media has thrown up some serious issues about the invasion of privacy of girl children. The paper also examines the provision of India's National Policy for Empowerment of Women (2001) that aims to remove demeaning, degrading and negative conventional stereotypical images of women and violence against women and to use the mass media to portray images consistent with human dignity of girls and women. The challenge to this policy will lie in its ability to reshape social values and messages in the media for ending the negative cultural attitudes and eliminating gender bias against girls.en_GB
dc.date.available2011-10-27T11:36:37Z-
dc.date.issued2011-10-27en_GB
dc.date.accessioned2011-10-27T11:36:37Z-
dc.conference.date2006-
dc.conference.hostMcMaster Universityen_US
dc.conference.locationDhaka, Bangladeshen_US
dc.description2006 International Conference: Dhaka, Bangladesh. The International Conference on the Impact of Global Issues on Women and Children, co-organized by McMaster University and the State University of Bangladesh, is an opportunity for the interdisciplinary exchange of development expertise and will be held in Dhaka, Bangladesh from February 12-16, 2006.en_US
dc.description.noteThis is an abstract-only submission. If the author has submitted a full-text item based on this abstract, you may find it by browsing the Virginia Henderson Global Nursing e-Repository by author. If author contact information is available in this abstract, please feel free to contact him or her with your queries regarding this submission. Alternatively, please contact the conference host, journal, or publisher (according to the circumstance) for further details regarding this item. If a citation is listed in this record, the item has been published and is available via open-access avenues or a journal/database subscription. Contact your library for assistance in obtaining the as-published article.-
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