Iniating a Comprehensive Colorectal Cancer Awareness Program in Central Virginia

2.50
Hdl Handle:
http://hdl.handle.net/10755/164860
Category:
Abstract
Type:
Presentation
Title:
Iniating a Comprehensive Colorectal Cancer Awareness Program in Central Virginia
Author(s):
Bohorfoush, Kathleen
Author Details:
Kathleen Bohorfoush, University of Virginia Health System, Medical Center-Cancer Center Clinic, Charlottesville, Virginia, USA, email: kec@Virginia.edu
Abstract:
Mortality rates for colorectal cancer (CRCA) in the United States have declined over the past decade but have held steady in Virginia. Sixty-one percent of cases in Virginia are stage III or IV at diagnosis. Promotion of early CRCA detection in Virginia is therefore critical, as it greatly enhances survival. State legislation in 1999, a Congressional proclamation in 2000, and the Virginia Cancer Plan 2000 mandated improved CRCA awareness, knowledge of early detection guidelines, and access to screening, referral, and timely follow-up. In November 2000 the ONS/ONS Foundation offered the program "Can We Talk?" to oncology nurses to promote dissemination of current information on CRCA. With these resources and mandates in place, a comprehensive CRCA awareness program was initiated in March 2001 at the University of Virginia Health System (UVAHS) as a collaborative effort between the Cancer Center and the Digestive Health Center, targeting the public and healthcare professionals (HCPs) in Central Virginia. The planning committee included advanced practice nurses, the cancer education coordinator, the webmaster, the directors of community affairs and marketing, and an American Cancer Society representative. Prior awareness programs, institutional goals for community outreach, and the Virginia Cancer Plan were reviewed. Funding was provided by the UVAHS and a grant from the Oncology Nursing Society. In this year's program public awareness was promoted through regional print and broadcast media, educational displays, a user-friendly website, and community lectures by physicians with expertise in cancer, genetics, and nutrition. Flexible sigmoidoscopy was offered free of charge to university employees. A nursing education program and journal club presentation, a letter to regional primary care physicians, and case presentations at regional interactive teleconferences promoted HCP awareness. Thirty-eight employees underwent screening; no cancers were detected, however five employees were referred for colonoscopy because of suspicious findings. Over 5,000 HCPs and 85,000 citizens were reached with awareness month activities. Future goals include more thorough evaluation of outcomes of our outreach efforts, programs for special populations, and addition of a segment on CRCA in our Cancer Risk Reduction course.
Repository Posting Date:
27-Oct-2011
Date of Publication:
27-Oct-2011
Conference Date:
2002
Conference Name:
27th Annual Oncology Nursing Society Congress
Conference Host:
Oncology Nursing Society
Conference Location:
Washington, D.C., USA
Note:
This is an abstract-only submission. If the author has submitted a full-text item based on this abstract, you may find it by browsing the Virginia Henderson Global Nursing e-Repository by author. If author contact information is available in this abstract, please feel free to contact him or her with your queries regarding this submission. Alternatively, please contact the conference host, journal, or publisher (according to the circumstance) for further details regarding this item. If a citation is listed in this record, the item has been published and is available via open-access avenues or a journal/database subscription. Contact your library for assistance in obtaining the as-published article.

Full metadata record

DC FieldValue Language
dc.type.categoryAbstracten_US
dc.typePresentationen_GB
dc.titleIniating a Comprehensive Colorectal Cancer Awareness Program in Central Virginiaen_GB
dc.contributor.authorBohorfoush, Kathleenen_US
dc.author.detailsKathleen Bohorfoush, University of Virginia Health System, Medical Center-Cancer Center Clinic, Charlottesville, Virginia, USA, email: kec@Virginia.eduen_US
dc.identifier.urihttp://hdl.handle.net/10755/164860-
dc.description.abstractMortality rates for colorectal cancer (CRCA) in the United States have declined over the past decade but have held steady in Virginia. Sixty-one percent of cases in Virginia are stage III or IV at diagnosis. Promotion of early CRCA detection in Virginia is therefore critical, as it greatly enhances survival. State legislation in 1999, a Congressional proclamation in 2000, and the Virginia Cancer Plan 2000 mandated improved CRCA awareness, knowledge of early detection guidelines, and access to screening, referral, and timely follow-up. In November 2000 the ONS/ONS Foundation offered the program "Can We Talk?" to oncology nurses to promote dissemination of current information on CRCA. With these resources and mandates in place, a comprehensive CRCA awareness program was initiated in March 2001 at the University of Virginia Health System (UVAHS) as a collaborative effort between the Cancer Center and the Digestive Health Center, targeting the public and healthcare professionals (HCPs) in Central Virginia. The planning committee included advanced practice nurses, the cancer education coordinator, the webmaster, the directors of community affairs and marketing, and an American Cancer Society representative. Prior awareness programs, institutional goals for community outreach, and the Virginia Cancer Plan were reviewed. Funding was provided by the UVAHS and a grant from the Oncology Nursing Society. In this year's program public awareness was promoted through regional print and broadcast media, educational displays, a user-friendly website, and community lectures by physicians with expertise in cancer, genetics, and nutrition. Flexible sigmoidoscopy was offered free of charge to university employees. A nursing education program and journal club presentation, a letter to regional primary care physicians, and case presentations at regional interactive teleconferences promoted HCP awareness. Thirty-eight employees underwent screening; no cancers were detected, however five employees were referred for colonoscopy because of suspicious findings. Over 5,000 HCPs and 85,000 citizens were reached with awareness month activities. Future goals include more thorough evaluation of outcomes of our outreach efforts, programs for special populations, and addition of a segment on CRCA in our Cancer Risk Reduction course.en_GB
dc.date.available2011-10-27T12:08:18Z-
dc.date.issued2011-10-27en_GB
dc.date.accessioned2011-10-27T12:08:18Z-
dc.conference.date2002en_US
dc.conference.name27th Annual Oncology Nursing Society Congressen_US
dc.conference.hostOncology Nursing Societyen_US
dc.conference.locationWashington, D.C., USAen_US
dc.description.noteThis is an abstract-only submission. If the author has submitted a full-text item based on this abstract, you may find it by browsing the Virginia Henderson Global Nursing e-Repository by author. If author contact information is available in this abstract, please feel free to contact him or her with your queries regarding this submission. Alternatively, please contact the conference host, journal, or publisher (according to the circumstance) for further details regarding this item. If a citation is listed in this record, the item has been published and is available via open-access avenues or a journal/database subscription. Contact your library for assistance in obtaining the as-published article.-
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