Communicating Health Messages: Leveraging Culture to Promote Safe Sexual Health Practices Among Thai Men

2.50
Hdl Handle:
http://hdl.handle.net/10755/304436
Category:
Abstract
Type:
Presentation
Title:
Communicating Health Messages: Leveraging Culture to Promote Safe Sexual Health Practices Among Thai Men
Author(s):
Sarkar, Madhurima
Lead Author STTI Affiliation:
Non-member
Author Details:
Madhurima Sarkar, PhD, msarkar@con.ohio-state.edu
Abstract:

Session presented on: Wednesday, July 24, 2013

Purpose: HIV prevention in Thailand has focused on using mass media to promote condom usage. In the late 1990’s, the Government launched a mass media campaign (television and radio) to increase preventive sexual behaviors. The one-minute media spot ran every hour on all channels. Because of the cultural norm of men using commercial sex workers and the generally less conservative sexual attitudes, the messages focused on: (1) men having safe sex with sex workers, (2) conversations between spouses about safe sex with sex workers, and (3) incorporating Buddhist religious images and sounds to underscore the gravity of being infected with HIV. This study examined the association between the culturally relevant, HIV mass media messages and self-reported protective sexual behaviors among Thai men.

Methods: The study employed survey items from the 2003 National Behavioral Surveys. Logistic regression analyses were used to examine associations between exposure to the HIV/AIDS messages, wearing a condom during last visit and having visited a commercial sex worker in past 3 months.

Results: Eighty percent of the men reported that the messages “spoke to them” and 67% of the married respondents discussed safe sex behaviors with their spouses. Respondents who viewed the messages were three times more likely to use a condom during their last visit with a sex worker (p < .01) and were four times more likely not to have visited a sex worker in the past three months (p < .01). In contrast to unmarried men, married men were two times more likely to use condoms (p < 0.01) and were seven times less likely to visit a commercial sex worker (p = .05).

Conclusion: The study demonstrates that culturally relevant messages can be effective in changing behavior. Culture needs to be integral in designing appropriate public health messages aimed at preventive behaviors.

Keywords:
HIV; health messages; Asians
Repository Posting Date:
22-Oct-2013
Date of Publication:
22-Oct-2013
Conference Date:
2013
Conference Name:
24th International Nursing Research Congress
Conference Host:
Sigma Theta Tau International, the Honor Society of Nursing
Conference Location:
Prague, Czech Republic
Description:
24th International Nursing Research Congress Theme: Bridge the Gap Between Research and Practice Through Collaboration. Held at the Hilton Prague Hotel.
Note:
This is an abstract-only submission. If the author has submitted a full-text item based on this abstract, you may find it by browsing the Virginia Henderson Global Nursing e-Repository by author. If author contact information is available in this abstract, please feel free to contact him or her with your queries regarding this submission.

Full metadata record

DC FieldValue Language
dc.language.isoen_USen_GB
dc.type.categoryAbstracten_GB
dc.typePresentationen_GB
dc.titleCommunicating Health Messages: Leveraging Culture to Promote Safe Sexual Health Practices Among Thai Menen_GB
dc.contributor.authorSarkar, Madhurimaen_GB
dc.contributor.departmentNon-memberen_GB
dc.author.detailsMadhurima Sarkar, PhD, msarkar@con.ohio-state.eduen_GB
dc.identifier.urihttp://hdl.handle.net/10755/304436-
dc.description.abstract<p>Session presented on: Wednesday, July 24, 2013</p><b><b>Purpose: </b></b>HIV prevention in Thailand has focused on using mass media to promote condom usage. In the late 1990’s, the Government launched a mass media campaign (television and radio) to increase preventive sexual behaviors. The one-minute media spot ran every hour on all channels. Because of the cultural norm of men using commercial sex workers and the generally less conservative sexual attitudes, the messages focused on: (1) men having safe sex with sex workers, (2) conversations between spouses about safe sex with sex workers, and (3) incorporating Buddhist religious images and sounds to underscore the gravity of being infected with HIV. This study examined the association between the culturally relevant, HIV mass media messages and self-reported protective sexual behaviors among Thai men. <p><b><b>Methods: </b></b>The study employed survey items from the 2003 National Behavioral Surveys. Logistic regression analyses were used to examine associations between exposure to the HIV/AIDS messages, wearing a condom during last visit and having visited a commercial sex worker in past 3 months. <p><b><b>Results: </b></b>Eighty percent of the men reported that the messages “spoke to them” and 67% of the married respondents discussed safe sex behaviors with their spouses. Respondents who viewed the messages were three times more likely to use a condom during their last visit with a sex worker (p < .01) and were four times more likely not to have visited a sex worker in the past three months (p < .01). In contrast to unmarried men, married men were two times more likely to use condoms (p < 0.01) and were seven times less likely to visit a commercial sex worker (p = .05). <p><b></b><p><b><b>Conclusion: </b></b>The study demonstrates that culturally relevant messages can be effective in changing behavior. Culture needs to be integral in designing appropriate public health messages aimed at preventive behaviors.en_GB
dc.subjectHIVen_GB
dc.subjecthealth messagesen_GB
dc.subjectAsiansen_GB
dc.date.available2013-10-22T20:35:47Z-
dc.date.issued2013-10-22-
dc.date.accessioned2013-10-22T20:35:47Z-
dc.conference.date2013en_GB
dc.conference.name24th International Nursing Research Congressen_GB
dc.conference.hostSigma Theta Tau International, the Honor Society of Nursingen_GB
dc.conference.locationPrague, Czech Republicen_GB
dc.description24th International Nursing Research Congress Theme: Bridge the Gap Between Research and Practice Through Collaboration. Held at the Hilton Prague Hotel.en_GB
dc.description.noteThis is an abstract-only submission. If the author has submitted a full-text item based on this abstract, you may find it by browsing the Virginia Henderson Global Nursing e-Repository by author. If author contact information is available in this abstract, please feel free to contact him or her with your queries regarding this submission.en_GB
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